Pledging R1 Million to the cause
Inspired by the #FeesMustFall movement, Converse has launched its version of the movement to wiping out student debt called #kickthedebt. The issue of student debt is in the news with people calling for student debt to be erased.
The focus of the #kickthedebt campaign is to try and alleviate even a small portion of the result of generational economic depression. The campaign aims to make a difference to the youth in South Africa as Tertiary education is prohibitively expensive, and as a result, student debt is incredibly high. With the support of 2 influencers to act as ambassadors, the campaign will be brought to life inspiring and exciting the target market by using social and digital platforms accessible to students.
